Are you looking for a way to get new patients into your new orthodontic practice? Perhaps you are trying to remind your past customers about your practice so they can refer you to their friends and family. No matter which marketing goal you have for your practice, orthodontic postcard marketing is something you should consider. Need a reason? We’ll give you 3.
Reason 1: The Internet is Crowded
Have you noticed the amount of online content we are exposed to every day? On Facebook alone, the average news feed has a potential 1,500 stories that could be seen. This is why, we know print isn’t dead.
When someone pulls an orthodontic postcard out of their mailbox, they can instantly see the brightly colored images and wording because it’s physically in their hands.
Your message is exposed the minute they remove the card from their mailbox. This means that you have a real good chance to get someone’s attention with your postcard marketing strategy.
Need help with a bright and effective design? Tell us HERE
Reason 2: Cheap ROI!
It’s true. Due to the internet being so saturated with information, postcard marketing is a SURE way to get in front of your potential patients…for less!
<— Read our case study for to find out how this happened!
Your direct mail campaign will be precisely targeted to only those households in zip codes within a few miles of your practice, who have children present between a specified age range (i.e. 7 – 15) and household income over a specific figure (i.e. $75,000 per year).
This local targeting creates successful exposure for your orthodontic office and saves you the price of an envelope (which increases the cost of postage per mailer). Although it takes a great strategy and repetition, orthodontic postcard marketing is the cheapest lead you can get (see more on this below).
Want to learn other options for direct mail targeting? Let us know HERE,
Reason 3: People forget you.
Ok, don’t take this the wrong way (because we experience it too), but your orthodontic services are not top of mind for your potential patients. In between long to-do lists you can find “find new orthodontist” as a task that gets put off. We’ve said this before but we’ll say it again: You need to stand out from the rest.
As we mentioned above, using postcard marketing as your orthodontic strategy takes consistency and a creativity.
A single exposure to one postcard equals minimal impact, but repeated exposures will have a positive reaction. No matter which medium, people need to see your message at least 4 – 9 times before they feel comfortable in taking the next step
When you mail ONE postcard to 5,000 people…
According to GetOrthoCases, the orthodontic industry with a one-touch mailing frequently pulls as 5/10 of 1% response. Maybe 10 to 25 responses which depend on variables such as: your headline and the low-risk promotion you’re offering.
This is why our team wants to set you up for orthodontic postcard marketing success! We recommend you mail to those same 5,000 prospective patients 5 times over a 12 months. This will increase your overall response to 2.5%-6%, or 125 to 300 people. That’s about 12 times the response from the single mailing, not just 5 times!