Your patient, Betty, has just received stellar treatment from Dr. Jones at your orthodontic practice. She is ecstatic that her braces left her feeling self confident for a great price. Every time she steps out of her house, she has a smile on her face (courtesy of your team!), and if she had the time, she would tell everyone about the amazing customer services you provided.
However, Betty is so busy with work, her kids, and errands that she constantly forgets to refer everyone she knows to your office for amazing orthodontist care. Bummer! What are some potential solutions for your practice?
Making the Right Promotional Choice
Choosing the right avenue to promote your orthodontic practice is a big decision. After all, you want great ROI on your marketing efforts and quality patients that will love what you offer (Hint: Direct Mail Postcard Marketing!).
Consistent, cohesive and high quality branding is very important for small businesses like yours. Your logo design and identity should work for you across all marketing angles of your business, wherever you or your patients interact with the public.
That’s why your choice of promotional products is something that requires strategy and a hint of creativity. For us, it was a matter of asking: How can we go beyond the reach of postcard marketing to help orthodontic practices get more patients?
For your practice the questions may be:
How do I make sure Betty leaves a good review?
Is my logo on all my promotional materials?
Does my team wear consistent branding?
Whatever avenues you choose to get more referrals to your practice, it is important to ask the questions to get you there!
Here’s an idea…
In order to answer our marketing question, we came up with a new product! At OrthoPrint Source, we believe that printwear brings life to your logo and moves it out among people on a daily basis. Custom Tote Bags not only spread your branding message all over town, they show your current clients that you care about them! Choosing the right apparel for your brand ensures you make the best impression!
Take your orthodontic marketing to new places with custom tote bags! Give us a call for a free consultation or fill the form to the right for more information.