We’ve recently come across an article from Fluid Drive Media that states that we see 247 marketing images per day! And as it turns out, we probably don’t notice more than half of them. From a consumer perspective, it makes sense. Who wants to be constantly told where to look or what to buy? That’s the reason Ortho Print Source is changing the way we do things. Instead of telling you ‘Print with us!’ constantly, we’d rather offer you valuable content on orthodontic marketing, and let you make the obvious choice when you finally decide you need print (We’re here for you).
Your website is one of the most important channels of communication. Here, your current, as well as prospective orthodontic patients get a chance to see what you are all about.
Does your website showcase everything you want someone who’s never heard of you to know? Some key questions that can help you answer this include:
- Are all your services highlighted?
- Do you have social proof? (i.e patient reviews, link to your Yelp page)
- Will new patients know what to expect on their first visit?
David S. Bright Orthodontics’ Service Page is a great example of well-rounded content. From common dental problems (informational), to services offered (solutions) and patient appointments (convenience), there is content for everyone!
Before getting website traffic, people must be aware of your orthodontic practice, or better yet, your URL. If they do not know where you find you then your website content will go unseen. This is why print is still alive! But in order to be effective, you must know where you customers are. Hot Springs Orthodontics has a great multi channel marketing strategy that is worth learning from.
If your main goal is to attract new leads, we recommend using EDDM first to get your name out in the community. Another route, includes targeting warm leads with out-of-the-box postcard marketing. We love Dr. Koppel and Dr. Hall’s postcard because it includes a magnet that will ensure your orthodontic practice name is readily available (and provide a useful goodie!)
Want something like this? Request a Quote!
Another great communication outlet to support your orthodontic marketing efforts is social media channels. The key is timing! Maybe your patients won’t be able to remember 247 images, but they will remember consistent messaging. According to SAS, a multichannel marketing campaign is a ‘practice of interacting with customers using a combination of indirect and direct communication channels, and enabling customers to take action in response using the channel of their choice’. These can include your website, postcards, tote bags, or social media pages.
Some orthodontic patients will prefer social media efforts. They want to see your team on their news feeds, or they want to know when you are having a giveaway via Facebook or Twitter. This reinforces the importance of consistent orthodontic messaging on all your platforms. DeQuattro Orthodontics knows what we are talking about! Check out their latest Facebook update, highlighting their most up-to date information so patients know what to expect.
Tips Tips Tips
Direct new patients to your website via postcards, social media, and in-office messaging. This way, they can get a full scope of what you do and how you can serve them.
On your website, communicate with them, personally, who you are and what you can do for them. Ensure details are concise and useful.
Organize your timing! Send postcards, emails, and social media updates using a timeline.
Our Marketing Experiment
We are trying this too! This month we want to Share the Love with our current and prospective clients. We want to feature some of our favorite orthodontic practices as well as their beautiful postcard designs for inspiration. Check your mail, email, and social media in the upcoming weeks to see what we are talking about!
Current client? Refer a friend and get 25% off any print product for your marketing! *Offer excludes postcard marketing.