The Truth About Your Practice
You’re proud of your practice. After all, you work hard to keep patients happy, pain free, and coming back for their orthodontic needs. But sometimes, your marketing efforts do not travel to enough places to spread your brand. We know that your orthodontic practice can consistently bring in new patients using postcard marketing. That’s a fact. Sometimes, however, it’s not just about the the strategy. It’s about the money.
Orthodontic Marketing on a Budget
It is safe to say that the internet rules the marketing space nowadays. However, there is an overwhelming amount of information surrounding us at all times. The problem exists due to overcrowded inboxes, the email filters, and the new social media rules which make it tough to get new leads to your orthodontic practice. Perhaps, internet marketing may be a cheaper alternative to the billboard ad campaigns that drain thousands of dollars, but do you know if prospective patients are getting your message?
Marketing on a budget requires you to get creative; To spend those marketing dollars where it counts. Some ideas for practice include:
Investing in a referral program to drive old patients to spread the word
Building an email list to send promotions on your services
Creating a promotion calendar and sending postcards quarterly
The Secret Weapon
What if we told you that you don’t need an expensive list, a costly postage permit, and you can target every single door in your neighborhood? If you are looking for a way to spread your services, Every Door Direct Mail could be the right choice for your orthodontic practice!
For only 17.5¢ per card for postage (vs. 26.5¢ for Standard Mail), it gives small businesses like yours the chance to promote their services without all the cost and hassle that you typically associate with direct mail marketing. It’s easy…and cheaper! Just pay for design, print and postage. No charges for mailing services OR mailing list! Learn More at USPS.
Get a higher return on investment than other marketing methods. How? Well, here are three reasons:
People like convenience! Buying from someone that shares a common ground. EDDM targets the neighborhoods around your business.
People move and are no longer your target audience. With EDDM, you reach the new person at their location.
- People trust those they can see in-person. EDDM reaches the people that physically can come to your office or retail location.
Reach Local Consumers with One Campaign
We’ve designed this EDDM package to get your marketing messages directly in the hands of customers – a low-cost way to tell people about your grand opening, your weekend sale, or your special offer.
With this marketing strategy you know they are close to you because you chose the route! Don’t worry, the OrthoPrintSource team can help you select the best postal routes for your business based on location, practice services, and experience.
Now it’s time for your orthodontic practice to create a message that gets customers to your door or directs them to your website! Need help? We got you. Fill out the form to the right or visit our website for a free consultation!
Top image credit via USPS