Do Orthodontic Magnets Work?
We’ve been wondering that too! So, we found some answers for you, but the short answer is: YES! It works. If there is one thing that you need to know from this article it’s this:
“Once a magnet makes it to the refrigerator, they tend to stay there for years”
Why Does Magnet Marketing Work?
Branded magnets represent good value in helping to boost your orthodontic marketing campaign. If designed well, these magnets will have the opportunity to look at your potential patients every day to remind them that their teeth are in good hands should they (or their loved ones) need orthodontic care. Of course! Accessibility and convenience have to be key sales drivers. Your potential patients lead busy lives and are are not looking for orthodontists on a day-to-day basis. That’s why your team has to find them first, via orthodontic magnets!
We’ll tell you. Imagine yourself as one of your potential patients. You come home after a long day of work, you pick up the mail, you put away your groceries, and then you go through your mail. All of a sudden, you feel an unpredictable texture in between all those bills. What could this be? You ask yourself. And then you see this…
That’s cool! I’ve been meaning to get something to hold up my receipts to the fridge. STICK. Once your professional orthodontic refrigerator magnets are on that fridge, it is very unlikely they will not see you almost daily. In fact, they will see you so often that they will grow to know and assimilate with your practice without even knowing.
Can Refrigerator Magnets Work for You?
If you’ve read up to this part, you know what we are going to say. But, just to give you some additional assurance, Business Marketing Session refers to his marketing magnets as a sales driver. By simply adding value and convenience to their target market, they were able to get repeat customers for life. The key to a successful orthodontic refrigerator magnet is to ask yourself – What is something that I would want to look at every day? Some answers for your orthodontic patients could be: Tips on how to eat healthy, floss reminder, calendar, a picture of your team, etc.
It’s your lucky month! We have decided that everyone should have professional orthodontic magnets…for FREE. That’s why through March 31st, we are giving away 100 magnets with the purchase of any stationary package (which includes your orthodontic letterhead).
Isn’t it time you made your orthodontic practice name stick with magnets? Fill out the form or request a quote HERE.
Tip Tip Tips:
Make your promotional magnet visually stand out from the others on a crowded refrigerator door.
Choose an unusual shape, a brilliant color, or different texture.
Target the right market with the right offer.
Contact our team for more information! 😉