According to surveys done by The Wealthy Dentist, “one in three [dentists] refers out all orthodontic patients” (Jim Du Mollin). These referrals are a huge resource that could greatly expand an orthodontic practice’s patient collection. In this economy it can be extremely tough to get dentists to refer your practice over the many other competing practices. This is where a professional referral notepad or referral cards can come in handy to acquire your orthodontic practice new business.
Gaining referrals can be tough because your practice can’t always count on dentists showing complete conviction in the use of your office’s orthodontic services. Unfortunately, dentists cannot guarantee that they will efficiently and highly recommend your services to every patient in need of orthodontics. One way to be sure patients at least get your practice’s name, logo, and contact information is to have referral notepads printed up for your partnered dentists. This information along with a quality printed, professional-looking referral sheet will be more likely to get new patients in the office door.
While some dentists might refer only 10% of their patients, others refer 100% of their patients. “ ‘It’s a win for everyone,’ said an Illinois dentist who refers out all orthodontics. ‘Patients are well served, we are looked upon as caring, and orthodontists are geared specifically to do this’ ” (Jim Du Mollin, The Wealthy Dentist). Just like this dentist, many others believe that it is their duty to refer out patients who need extra orthodontic care to a professional who has more experience in this area.
Whether it’s a dentist who refers out 10%, 20% or 100% of their orthodontic patients, gaining new patients will only benefit your practice. Tapping into this market is more likely to gain you loyal patients since they already trust their dental practice and the opinion of their dental practice. The last step to ensure that they turn to your orthodontic care is to get custom printed referral notepads. This way you can remain a step ahead of your competitors, aid dentists in easily promoting your services, and provide potential patients with a concrete resource of your office’s information.