Before you place an order for cards, please review the helpful information below on how to design your cards and what information should be included.

Basic Information

Include basic information on your card, such as your name, address of your practice, phone number, web address, e-mail, and practice hours. You may also want to include finance options. Remember to add your logo, your brand identifier.  By making the logo easily recognized and distinctive, you are underscoring your brand. A memorable logo goes a long way in increasing a practice’s profits.

The Presentation of the Card

Colors, taglines and a business card’s shape, all play an instrumental role in creating an impression. Evoking a sense of calm in your design may help many patients who are nervous to see an orthodontist.  Use colors that are comforting, such as light blue, and a font that is readable and reassuring. Do not emblazon the card, for instance, with lettering in all caps.

Creating a Tagline

The tagline functions to reinforce your unique practice, as it distinguishes it from other orthodontic offices in the community. For example, a tagline might display descriptions such as “Compassion,” “Total Care,” and “Reliable.” The idea is to separate your office from other practitioners in the field by reinforcing its focus or commitment.

When thinking up a tagline, review your patient base. What is important to your patients and what are your strengths? Maybe patients like the fact that you take time to explain the tooth straightening process. In this case, your tag line might read, “We are patient-focused.” Maybe you have a good chairside manner. In this instance, your tag line might relate the following: “Your comfort is important to us.”

The Card Stock

The design of your business card and card stock should be a reflection of your practice.  You can choose from medium or heavy card stock, depending on your customers. If you work in a high-end market, a heavier stock is a better choice. Using raised lettering may appeal to some customers, while an interesting die cut always draws notice from almost anyone.